EDL Mover & Shaker: Style by Ale


Photo Credit: Alejandra Rodriguez

Who is Alejandra?

What happens when life hands you lemons? You make Lemonade, of course!!! That’s what our awesome EDL Mover and Shaker, Alejandra Rodriguez, did after she got laid off from her job. Instead of feeling defeated, she decided to act upon her dream of owning her own boutique. She combined her love of fashion and retail, transforming a delivery truck into a chic mobile boutique she christened, Rolling Threads. For the past 2 years, Alejandra has been leaving her fashionable trail all over L.A.

” I had my very own boutique. It has really been a dream and an experience of a lifetime to be able to what I love, and the best part is that I get to take my boutique ANYWHERE!” 


My name is Alejandra Rodriguez but everyone calls me Ale unless you’re my brother and sister then you call me Jandra. I was born and raised in Los Angeles. I come from a very tight knit family, so family has always played a huge role in my life.

I discovered my love for fashion as a little girl. I remember spending my summers with my grandmother and staying up late hours of the night watching her sew and wondering how she didn’t get her finger caught under that super fast needle (LOL). She use to get these huge catalogs from Finger Hut; it was kind of like a Target except in catalog form. I use to grab the catalogs and pretend I was ringing up customers. My grandma had this big calculator that would spit out a receipt and I would sit there and play with that for hours. It was then that I discovered not only my love for fashion but retail as well.

The Interview:

Alejandra was gracious enough to talk with Educated Latina about being a boss, FIDM, and following your dreams.

About College life:
EDL: You decided to go to FIDM. Why was this school the best option for you versus a liberal arts university?
A.R.: I’ve always loved school but I knew a liberal arts university wasn’t for me. There was nothing out there that made me happier than fashion. I started working in retail as soon as I turned 16 and I loved it. I loved interacting with customers, merchandising the floor and dressing the mannequins. I knew this was my calling and FIDM was the perfect place to learn all the skills necessary to succeed.
EDL: What were you like as a college student?
A.R.: As a college student I was really to myself, which I regret now. I wish I would’ve been more social. Although it was a bit tough because I was going to school full time and working 2 jobs so I didn’t have much time to hang around and mingle.
EDL: What was your favorite thing to do on campus?
A.R.: My favorite thing to do on campus was walk around and look at all the projects displayed on the windows. I would also love to hang out at the café and read magazines.
EDL: Looking back on your college journey, what is your proudest memory?
A.R.: My proudest memory was risking it all and going for my dream. It wasn’t easy for me financially; there were days where I wasn’t sure I was going to have enough money for parking or to eat lunch. But I pulled through and made it happen. It was also very difficult because I was not only going to school full time but I was also working 2 jobs. There were times I would sleep 1 hour because I was up all night working on a project or studying for a test. I remember for my graduation party my mom gave a speech and said “I remember waking up around 4 in the morning and her bedroom light still being on, and its because of that hard work and dedication that we are here celebrating her accomplishment”



Photo Credit: Alejandra Rodriguez


About Rolling Threads:

EDL: When did you realize you wanted to work in the fashion industry?
A.R.: Ever since I started working at GAP at the age 16 I knew I was going to do something that had to do with fashion. When I originally started FIDM my major was merchandise marketing but after a few classes I met with my advisor and told him I wanted to change to Product Development because I wanted something with more creativity. I like to describe Product Development like the best of both worlds, you get to learn the business side of fashion as well as the creative side.
EDL: What an amazing leap of faith to start a business in a down economy,  Did you always aspire to be an entrepreneur? How does it feel to be in charge of your own business?
A.R.: Yes, I would dream of the day that I could own a boutique. In 2009 I was working as a merchandiser and due to the economy I got laid off. Although at first I was distraught, I knew it was going to be ok. Thanks to that layoff I am now the proud owner of Rolling Threads. It honestly feels amazing to be blessed to do what I love. At times it can get a little stressfull but it’s oh so worth it.
EDL: What is typical day like on Rolling Threads?
A.R.: A typical day running Rolling Threads starts off with a morning cup of coffee; I can’t start the day without my coffee. I then make my way into my pink office and start replying to emails, looking over line sheets, and researching on what’s hot and in at the moment.
EDL: How do you balance life, family and your business?
A.R.: At times it can be difficult to balance things around but my one rule that helps me make time for everything is, work stops when my husband gets home.
EDL: Where do you see yourself, Rolling Threads and your career in 5 years?
A.R.: In 5 years I see my blog being very successful and tons of fashionistas knowing who Ale is, and visiting Styledbyale.com to get their dose of fabulosity and inspiration. Im lucky and blessed to have my husband as my partner for Rolling Threads so I see us running a much larger company. Our goal is to franchise the Rolling Threads brand, so I am sure that in 5 years you will see many Rolling Thread trucks in different cities.

Final Questions: 

EDL: What keeps you motivated and inspired?
A.R.: The one thing that keeps me motivated is the desire to succeed. I know that things don’t come easy or overnight so I make sure that I keep working hard to accomplish what I want and not giving up no matter how difficult it may get. When I get frustrated I turn to my husband and somehow he always knows what to tell me to make things better.
EDL: What advice would you give to an EDL who wants to Move & Shake the world?
A.R.: My advice is to stay focused and passionate and NEVER EVER give up because no matter what it is you want in this world it is possible to obtain, with hard work, passion and faith.
EDL: What do you love about being an Educated Latina?

A.R.:  What I love about being an Educated Latina is the opportunity to inspire others.  I love that with my experiences I can help other girls reach their goals and dreams.

Get more Alejandra!

Want more style by Ale? Check her out on her…

Blog: Styled By Ale

Website: Rolling Threads

Facebook: Styled By Ale Page

Twitter: @styledbyale

YouTube: iamfoxee

Do you want to be the next EDL Mover & Shaker? Click here to apply!

Fashion: 8 Jackets/Coats Under $50 for Spring!

For some Educated Latinas classes have started for the Spring Semester, and for others another week of freedom is still around. Mother Nature has been a bit whacked in every state these past few months; but that doesn’t mean a staple to an outfit like a Jacket or Coat needs to be whack.Here I will be presenting 8 awesome jackets and coats for any weather from Cali to New York.


1. Asos Faux Leather Biker Jacket $45-  Biker Jackets are a staple for any fashionista student. This season for Spring a great color like Burgundy will subtly switch your look from winter to spring. Everyone on campus will sure be talking about the zippering and rocking style of this jacket.

Image via ASOS


2. Forever 21 A-Line Striped Jacket $43- This beautiful lightweight jacket is perfect for those afternoon classes in any warm state. This jacket also comes with an attachable sash belt. The black and white color is easy to pair with beautiful Spring colors from red to colorful pastels and khakis. To give it a cute 90’s look, buy a cute brown backpack to contrast the black and white, and Voila! you are ready for Spring term.

Image via Forever21


3. UO Urban Renewal Cropped Tweed Jacket $49- This jacket is great to pair with any school ensemble; from jeans to a beautiful spring dress. The tweed gives it a certain class and resemblance to Chanel tweeds. This jacket will definitely be the cherry on top of your cool Spring outfits.

Image via UrbanOutfitters


4. Old Navy Faux-Sherling Moto Jacket $36- Another moto jacket in the form of sherling is great in any closet. It’s an impressive staple and good enough for warm and cold states. A similar jacket has been seen on the likes of Jessica Alba and Nicole Richie; why not follow these beautiful Latina fashionistas and give this awesome jacket a go this Spring.

Image via OldNavy


5. Forever 21 Herringbone Coat w/ Faux Fur Collar $43- This retro 3/4 sleeve coat will sure turn heads on campus. It will sure give any Spring outfit transitioning from winter a funky and chic vibe. This can definitely be used in colder states and paired with bright skinnies or bright tights.

Image via Forever21


6.  H&M Light Grey Coat $29.95- This double-breasted coat is great for the fashionista mod or funky girl. It will go great with any laptop bag purse or backpack. Not only will students ask you where you got your coat but professors will sure be admiring it as well. This will also brighten any dull outfit or day.

Image via H&M


7. ASOS Classic Trench $50- A great and classic addition to any Educated Latina in warm or cold states. A trench should not only be worn during rainy days but it’s versatile enough for cloudy and  snowy days. This is a great and affordable trench for campus life and any great internships. Definitely a love of mine!

Image via ASOS


8.Old Navy Collarless Wool-Blend Coat $40- This collarless coat will show off your beautiful Latina neck and leave room to accessorize with a gorgeous collar necklace. The lining of this coat is also really fun, with black and white stripes leaving this coat closed during the Spring should be a crime. This lovely coat is also on sale, if I was any Educated Latina reader I will undeniably snag it up!

Image via OldNavy

7 Tips to Look & Feel Fabulous in 2012

Image via Hubpages

New Year’s resolutions are in effect as we are still in the first week of January. Resolutions of better bodies, improving your fashion and beauty regimens are starting out perfect. Now, here are some tips to help you feel and look good enough to keep those resolutions all year round

1. Update your wardrobe- Instead of indulging in shopping sprees, why not take a second look at the clothes that are still in your closet from last year. Give those clothes a new life, yes, even the ones with the tags still on, and add some new features. You can staple or sew studs on them and improve your wardrobe with D.I.Y activities. Check out this site for cool ideas: http://diyfashion.tumblr.com/. You can also shop online for essentials such as basic tees, blazers or small things that can switch your normal wardrobe into a coveted wardrobe.

2. Sleep- Sleep! We all need at least 7 to 8 hours per night. Going to school, work  and cramming for papers or exams, sleep can be hard to fit in. Procrastination is half of Americans/Latino Americans weakness. To get more sleep we need to leave procrastination in the dust! Instead of leaving that English paper for the last minute start it a week early. Get a little done each night until the due date and you will not only alleviate your stress but also sleep like a baby.

3. Drink Water- Water is essential for glowing skin and other important bodily functions. It can be hard to remember to drink water everyday but we should all try to get in those necessary 8 glasses of water we need to drink. Need a reminder? Check out apps such as Drink Water on the Android network. You will get a text or chime telling you to chug a glass of H20. It’s perfect and convenient in this cyborg world we live in now.

4. Detox- When you detox, it’s to rid your body of the built up toxins. This will make you feel lighter and will do wonders for your skin and hair. Some ways people detox are by becoming vegetarian or trying a juice detox. A juice detoxifying drink is a 3 day cleanse that consists of drinking juices made from natural fruits and vegetables. Try SuziSqueeez, a great juice detox brand which comes in many flavors from Get Going to Recovery. Detoxing improves your overall health and will improve the new you in 2012.

5. Clean out your beauty bag- Cosmetic bags and cases can get crazy and smudgy looking. As lipsticks collapse with eyeliners, your make-up and the make-up bag can get really messy and dirty. A great way of updating your bag is using wipes (baby wipes or make-up remover wipes) to clean out your bag and make-up weekly. You can also use  zip-lock bag and put all your specific make-up together, for example; eyeliners all together, or eyeshadows altogether. This will shorten your make-up routine and keep your cosmetic bag happy and organized!

6. Go for that morning or afternoon jog- We all dread it but jogging is great for the inside of our bodies and has great results for the outside. Getting and sticking to a routine or schedule is difficult to do with school and work but it’s completely possible with determination. Wake up an hour before school or work; and when it gets difficult just think “HEALTHY body and soul,” and you will accomplish the exercise for the day. We believe in you and you should believe in yourself that it’s possible.

7. Smile- Smiling in the New Year allows positivity into your life. It’s rare that people smile anymore to one another because of the busy lives we all lead. But we must all remember a smile can bring inner peace and joy to another person who really needed it. So go ahead and SMILE!

Although they all sound like resolutions, they aren’t! These are 7 easy ways to jump start your life to a healthy and new you. It’s hard to change as old habits die hard, but motivating yourself to leave your old habits behind is all you need to take a step forward into looking and feeling great this 2012.

Origin of Originality

Fabrics Sister's Closet

Photo Credit: Monik Marcus

It’s November and we are well into the fall season.  A change in season, means a change in you. For some women that means a switch in mood, décor, wardrobe and attitude. Society has a way of reminding women of the seasonal faux pas. “No white after labor day!” We can all recall hearing that statement. Entertainment, television, celebrities, clothing industries and even the casual on-looker participate in the raised style-awareness women are subject to everyday.

Women are constantly seeking some apparel-approval from qualified and unqualified sources. Whether voiced or subconscious, we all do it. First, second and third-guessing our style selections daily. Does this shirt match, do these jeans make me look fat, hair up or down? The change in season shifts a woman’s lifestyle. An entire lifestyle?—you ask. Yes! From cut-off shorts to velour; chanclas to leather boots, necessities for your attire change.

Coordinating your style can be such a tedious task. If you’re a fashionista, keeping up with the latest trends, brand names, tips and other help is your full-time job. For the every-day busy woman, fashion can be a seven letter word for yikes! Knowing how to adjust your style for the season can be daunting if you approach it the wrong way. Die-hard fashionistas can read-up on the latest and greatest fashion tips; hair, make-up, shoes, brands, etc. Catalogs, stylists and other fashion-lovers can be a great source for up-to-date styling.

If you are a busy college women (educated Latinas!), you may have less time to get in-tune, in-time. The easiest thing you can do is get the bare necessities first. This would mean collecting all the attire to keep your temple warm and shielded from the damage the weather may do.

Next, know your body. Who knows their home better than the owner? Knowing what accents your body type or is comfortable for you can save you endless hours at department stores. Materials, patterns, and colors that are flattering on you should be your first choice. Are you large on top, small on bottom? Know your physique! Once you are familiar with your best features and what accentuates or flatters them is half the battle.

 Trends are useful, however, following them can be cliché or expensive. There is one thing better than following trends—trend-setting! Authentic style comes from a woman with innovative ideas and interpretations of fashion and style.  Creating personal style stems from your personality. If you are introverted, you may choose clothing that is more reserved. You may not want loud colors or accessories drawing attention to you or your personal assets. If you are an extrovert, you may consider more revealing or edgy clothing that gives you that umph. Style is also dictated by your mood or state of mind; it can mean the difference between feeling glum or great! When you are feeling gloomy do you throw on a hoodie?

 There are no wrong style choices or wrong ways to create style (no matter what ‘they’ say). The key is to develop your style in the way that makes you feel great! Having the desire to feel great and express your individuality is the most significant part of the fashion feat.  You are the origin of original. Dig deep! You are a queen, no matter the material against your skin.